Brand Manager

Job ID: 2017-2709

Brand: John Frieda

Location: CA - ON - Mississauga


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Overview:

The Brand Manager is responsible for Brand P&L deliverables, and development and execution of integrated marketing plans including advertising and promotional activity, innovation adaptation, forecasting, budget management, and sales analysis for a specific portfolio.

This position is a fixed term contract and is expected to last 14 months.

Responsibilities:

  • Ensure the strategic integrity of Brand is maintained, based on Globally developed Brand strategies modified as required for the Canadian environment.
  • Consistent with these strategies, develop and execute a detailed annual Brand Business Plan, assume responsibility for achieving all the Brand profitability objectives as detailed in the annual Budget /ETR, and consumption objectives.
  • Develop consumer marketing plans and advertising campaigns, based on global creative development modified as required for the Canadian consumer, to profitably build consumer equity for the Brand.
  • In collaboration with the marketing group, the customer business team, R&D, package development, PR and creative agencies and media planning, execute the consumer marketing plans.
  • Maintain in-depth knowledge of core category to ensure both consumer and customer marketing programs are optimized; perform strategic analysis and consumer segmentation analysis, as appropriate
  • Using syndicated share data and POS data; generate conclusions about promotion effectiveness, shifts in consumer behavior, long term market trends.
  • Develop long-term brand strategies including planning for and launching new products, presenting business opportunities derived from analysis, where applicable.
  • Budget and control all marketing expenditures related to portfolio.
  • Communicate brand marketing initiatives to the customer business team, logistics, customer service, and the leadership team.
  • Assist in development and presentation of customer presentations, as necessary, for: new product launches; annual merchandising and promotional plans; consumer sales and share trend data, new strategic initiatives.

Qualifications:

  • Bachelor’s Degree
  • Three to five years’ experience in managing a brand portfolio in consumer packaged goods as well as managing a direct report
  • Extensive experience owning brand P&L accountability and developing marketing plans
  • Experience with Nielsen reporting and analyzing current business and competitive trends
  • Ability to influence and work in a cross-functional environment
  • Relationship builder with strong interpersonal and communication skills
  • Superior strategic acumen: ability to recognize and act upon Brand and Customer strategies and to evaluate performance based on strategic goals
  • Thorough knowledge of Marketing and Sales principles as well as a basic understanding of the role that each functional area (Logistics/Customer Service/Finance) plays in achieving objectives.
  • Excellent analytical abilities
  • Strong oral, written and presentation skills


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