Digital Trade and Operations Manager

Job ID: 2018-3732

Brand: Goldwell, KMS

Location: DE - - Darmstadt


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Responsibilities

  • Define content for new marketing campaigns for webshop & customer service portal
  • Create digital assets for the webshop & customer service portal in SME alignment with external agencies
  • Liase with the creative director and brand management for photo shootings regarding digital assets required for webshop & customer service portal
  • Support Strategic Sales with identifying new commercial opportunities for eCommerce channel and help drive digital sales and operation. Constant monitoring of eCommerce channel in order to identify potential for improvement for all content
  • Responsible for creating and coordinating with Marketing & Education, customizable in Salon marketing materials, in-salon Social Media concepts and ensuring that images are within copyright requirements
  • Support Key User Network across various functions within the Kao Salon organization
  • Digital Trade & Operations Manager will be required to manage a team (currently two direct reports)

Qualifications

  • Degree or certificate in digital marketing / business or related area
  • Successfully proven track record in leading digital projects within fast paced commercial, agile, digital environment
  • Experienced in data analytics gathered from web analytics tools (e.g. Coremetrics, Google Analytics, Webtrends)
  • Knowledge of eCommerce platforms, ideally Hybris Commerce or similar
  • Able to analyze and interpret large amounts of data and communicate clear actionable conclusions
  • Sales and/or Marketing experience ideally Salon or Beauty Care
  • Strong communications skills and intercultural competency especially when communicating with multiple countries and various stakeholders
  • Good commercial acumen and comfortable with analytics, data and numbers
  • Fluent English communication skills
  • Strong MS Office skills including advanced PowerPoint


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