Brand Manager

Job ID: 2017-3009

Brand: Molton Brown

Location: GB - - London


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Overview

To work with the Category Manager and support by managing their categories from concept initiation to launch, incl. campaigns and activation through NPD-led events.

Responsibilities

  • NPD - Being able to develop new product concept based on market, competitors and gap analysis
  • Responsible for driving NPD commercial & creative briefing and delivery.
  • Support Category Manager by providing relevant insights to develop & manage strategy for their assigned categories; to be generated through knowledge and review of market trends, consumer needs and commercial objectives.
  • Consumer Insight - Develop an intuitive understanding of target consumer behaviours and needs. Gather data & formalise strategic insights from a variety of sources from market research, trends analysis to build a holistic picture & feed into decision making.
  • Accountable for managing NPD day to day projects from initiation to product launch on markets through Kaihatsu process. Lead innovation opportunity recommendations, based on sound understanding of the brand & business requirements (sales/margin/COGs). Responsibility includes delivery on time, on brief as well as commercial viability and escalation of any upcoming issue or challenge to Management. Review assortment performance to ensure we stay ahead of competition and relevant to our consumers.
  • Understand and track key drivers of portfolio performance, incl. financials, marketing KPIs & competitor performance.
  • Accountable for the delivery of the sell-in presentation and work with Creative Services to develop a Global Marketing toolkit of support items needed for local marketing to sell the Brand story and products successfully (presentations, product information, and sales aids for trade & others that are consumer facing).
  • Responsible for driving campaign and activation commercial & creative briefing and delivery.
  • Responsible for flawless cascade across all touch points through campaign assets delivery on each campaign for assigned categories, ensuring the support of our brand positioning.
  • Responsible for ensuring consistent consumer activation through every platform (in store, PR, online) & channel.
  • Provide Category Manager with post-analysis reports of events commercial results.
  • Responsible for a range of performance KPIs of assigned categories.
  • Delivery on time, on brief (pack/formula), on brand (Global toolkit) & on COGs of their projects.

Qualifications

  • Educated to degree level
  • Minimum of three years’ experience preferably within a health & beauty, brand-driven business
  • At least two years spent in a head office product development role essential
  • Experience in a global business is an advantage
  • Demonstrable consumer focus and ability to turn insight into actionable projects
  • Highly creative
  • Excellent analytical, communication and presentation skills
  • Microsoft office competence is essential
  • Strong academics, highly numerate and able to identify trends
  • Must be a highly organised, motivated and determined individual
  • Comfortable with a high level of initiative and a clear focus on delivering results
  • Demonstrable strong affinity with the Molton Brown brand and the luxury beauty world
  • Flexible, adaptable and organised
  • Thrives on fast paced multi-channel retailing


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