To lead their categories from innovation concept to launch implementation: 1- Category strategy 2- Category innovation 3- Category event strategy, incl. campaigns and activation through NPD-led events. 4- Responsibility for KPIs of assigned categories
*Please note that this is a 12 month Fixed Term Contract*
Supports Associate Director Category Management to shape a strategy for assigned categories which takes advantage of market trends, customer and consumer needs and the commercial objectives of the Molton Brown business. Strategy should be based on the following aspects:
Consumer insight – develop an intuitive understanding of target consumer attitudes, behaviours and needs, both now and in the future, to feed into decision making. Use data from a variety of sources from market research, trends analysis, desk research, observation to build a holistic picture of the consumers’ life and in relation to assigned categories. Competitor - develop a comprehensive understanding of assigned categories and the key competitors there.
Customer needs – seek to understand the impact of customer and retailing developments on marketing and how these will affect the execution of product strategies across our varied estate, from SAS, Online, trade partners, outlet, travel retail etc.; e.g. Portfolio/assortment, presentation, communication, implementation etc.
Oversee NPD projects from initial identification of potential market opportunities to product launch. Support Associate Director Category Management to commission Research/insight work to assess/scale & prioritise business opportunities.
Ensure innovation opportunities are based on a sound understanding of our brand positioning, market potential, portfolio and business requirements ; Sales/Margin/Units etc. Use the Kao Kaihatsu process to co-ordinate and track project approval and the launch process across the business. Responsibility includes commercial viability (COG/Price/Margin/Volume forecasting) and the creation of activation menu to support the launch and lifecycle.
Ensure current assortment stays one step ahead of competitors as well as being relevant to consumer and customer through our key brand equities of colour, fragrance blend, exoticism and luxury.
Be the brand guardian to ensure the business is presenting the brand correctly in all areas; Keep the Associate Director Category Management informed of key drivers of portfolio performance, including financials marketing KPIs and competitor performance, use insights to suggest course correction plans as appropriate to ensure targets are met.
Ideally within already in a global Category Manager role within a health & beauty or luxury brand-driven business. Or a Senior Brand Manager ready to make the transition to Category Manager
Demonstrate passion / experience with fragrance: fragrance development from concept to launch including: gap analysis, creative brief and briefing fragrance hose.
Demonstrable consumer focus and ability to turn insight into actionable projects
Excellent analytical, communication and presentation skills
People management and development experience, along with a philosophy of leading by example
Microsoft office competence is essential
Ability to communicate and influence across a cross-section of disciplines and staff levels Strong academics, highly numerate and able to identify trends
Must be a highly organised, motivated and determined individual
Comfortable structuring a new role, with a high level of initiative and a clear focus on delivering results
Demonstrable affinity with the Molton Brown brand and luxury beauty industry
Flexible and adaptable. Thrives on fast paced multi-channel retailing
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