To support the Brand Manager in managing their sub-category from innovation concept to launch, incl. campaigns and activation through NPD-led events.
Supports the Brand Manager generating actionable insights to help with formalisation of strategy for their assigned sub-category, with a specific focus on:
Consumer insight – develop an intuitive understanding of target consumer attitudes, behaviours and needs, both now and in the future, to feed into decision making.
Gathers data from a variety of sources from market research, trends analysis, observation to help the Brand Manager build a holistic picture of the consumers’ life and in relation to assigned categories.
Competitor - develop a comprehensive understanding of assigned sub-categories and the key competitors there.
Keep abreast of competitor actions, ensuring internal visibility of implications for Molton Brown.
Manage the day to day new product development on assigned categories.
Responsibility includes: assessing how/whether formula/pack meet the initial product brief from performance/quality and cost view points, to assist with decision making.
Supports the Brand manager with review of current assortment performance and range, to stay one step ahead of competitors as well as being relevant to consumer and customer through our key brand equities of colour, fragrance blend, exoticism and luxury.
Provide reports to monitor key drivers of portfolio performance, including financials marketing KPIs and competitor performance.
Supports the Brand Manager by providing post-analysis reports of events commercial results against KPIs set & best practice building.
Supports Brand Manager to deliver specific asset requests from markets (UK, US, Australia, GAS, Nordics) & trade channel need (SAS, On line, Hotel, Travel retail).
Supports the Brand Manager with development of the Global toolkit of support items needed to sell the Molton Brown story and products successfully e.g. presentations, product information, and sales aids for trade ans samples.
Supports the Brand Manager with development and roll-out of the brand support package across channels.
Support the Brand Manager in the development of the event strategy for each launch, incl. campaigns and activation through NPD-led events.
Ensuring a sound understanding of our brand positioning, market potential, portfolio and business requirements.
Ensures innovation opportunities suggested are based on a sound understanding of our brand positioning, market potential, portfolio and business requirements.
Minimum one year experience preferably within a health & beauty, brand-driven business, at least 6 months of which were spent in a head office product development role
Experience in a global business is an advantage
Demonstrable consumer focus and ability to turn insight into actionable projects
Excellent analytical, communication and presentation skills
Microsoft office competence is essential
Strong academics, highly numerate and able to identify trends
Must be a highly organised, motivated and determined individual
Comfortable structuring a new role, with a high level of initiative and a clear focus on delivering results
Demonstrable affinity with the Molton Brown brand and luxury beauty industry
Flexible, adaptable and organised. Thrives on fast paced multi-channel retailing
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