To drive a more strategic & focused day to day direction for the brand team element of the UK Mass Marketing team & to support the Marketing Director by taking over some of their current (4 of 7) direct reports & meeting commitments. Working cross functionally, with external agencies & retailers, this role will lead the creation & execution of the UK Marketing brand plans for John Frieda, Bioré & future whitespace, whilst also developing & growing the careers & experience of the brand team (4 direct reports).
Working closely with the UK Mass Marketing Director, this role will be responsible for leading and managing the short and long term marketing brand plans for John Frieda, Bioré and Whitespace opportunities in line with our identified business and marketing objectives. This includes the planning and execution of NPD launches, consumer media, PR and digital campaigns, whist driving and managing the P&L growth and investment levels.
Managing, developing and stretching the 4 members of the Marketing Brand team, ensuing full SMART objectives are set and achieved, development plans are identified and executed and morale and motivation is maximised through creating a creative and dynamic culture.
Owning and attending internal (UK, EMEA and Global) strategy and operation meetings, whilst also being externally focused through working closely with our media, PR and digital agencies and presenting to, engaging and influencing our retail partners.
Fully understanding the sales in and sales out position of the UK portfolio and driving and owning opportunities to achieve and stretch both net sales and business profit.
Monitoring, reviewing and reporting on all marketing activity and results (Kao’s and Competitors), ensuring return on investment and brand equity analysis is clear and all future investment strategies are in line with objectives and brand positioning.
Deputising for the UK Mass Marketing Director, when required for: a. UK Leadership and Global Team Meetings; b. Sharing Marketing best practice with colleagues across EMEA, Japan and USA c. Aligning on Marketing strategies and vision with colleagues across EMEA, Japan and Kao USA to drive synergies across markets.
Senior Brand (Business to Consumer) Marketing Experience : 6+ years total brand Experience (Beauty and/or Premium Brand experience preferred)
Direct Report/Line Manager experience: 3 years+ Experience with minimum 1 year of managing more than 1 person - necessary
Experience planning and managing full 360 consumer campaigns including TV, Print, Outdoor, PR, Digital & Social (All necessary)
Experience using Nielsen/IRI sales software - necessary.
Experience using retailer EPOS and shopper loyalty software, such as Dunnhumby, Boots and i2C - preferred
Experience briefing and managing Consumer Research campaigns - necessary
Experience creating annual 'Go To Market Brand Plans' and presenting these to key retailer buying teams - necessary
Experience owning and managing multi million pound budgets and external agency Management - essential
Analytical capabilities to help mine through a wide source of data and insight and create clear conclusions/recommendations
High level and professional presenting skills with experience presenting to both internal and external stakeholders
A key team player, who forges solid relationships with all internal and external stakeholders, harnessing the perfect balance of when to push and challenge and when to step back and stay objective/neutral
A self starter and driver who is going to self create a large proportion of their daily tasks through an entrepreneurial and curious/analytical approach. This role will single handily have to identify, analyse and address a range of initiatives
Credible influencer with all (internal & external) stakeholders to ensure a firm but fair view is heard, considered and respected
Creativity and drive to stay focused on all objectives, break down barriers, maintain motivation and interest levels and to ensure that the UK Mass plans and campaigns continue to be seen as the best in class within the Kao Mass team
Consumer centric viewpoint and full understanding of the drivers and barriers of the Mass/FMCG consumer journey
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