This individual is responsible for creating and maintaining a 12+ month Brand/Sku forecast for all products sold utilizing a consensus approach with cross functional partners. The Demand Planner tracks forecasting inputs and outputs and facilitates the forecasting process in order to minimize forecast error and enable effective supply planning.
Review drivers to determine appropriate forecast by Sales Organization/Brand/Sku or other hierarchical level. Variables may include POS (Point of Sale) data, Consumption (Nielsen) data, historical sales trends, statistical modeling, upcoming product launches and/or initiatives, advertising, media spend, competitive activity, promotional activity, new distribution and de-listings, and trade inventory.
Facilitate the consensus forecast process amongst Demand Planning, Supply Planning, Marketing, Trade Marketing, Customer Business/Sales, and Finance functions. Ensure accurate assumptions and documents. Recommend forecast adjustments based on latest inputs and trends. Hold all functions accountable for their contributions to the forecasting process.
Measure the pace or attainment at which the forecast is being consumed within the period. Make necessary adjustments to the forecast, and communicate short term trends to supply planning and other relevant functions. Maintain forecasts within SAP and/or other forecasting tools timely and accurately.
Organize and document forecast assumptions. Create and distribute necessary reports for forecasting reviews.
Identify variances in the Consensus forecast versus Budget and Latest Estimates.
Track performance against Key Performance Targets (KPTs) and other objectives. This includes creating, updating, and distributing reports from SAP, Excel, PowerPoint, Word, and BI.
This position performs Demand Planning functions for our US and/or Canada business.
Bachelor's degree required, preferably in Operations or Supply Chain Management concentrations.
Knowledge of basic forecasting processes and methodologies. Recognizes trends, and takes action to resolve forecast variances at the sku level.
Effectively uses BI/SAP and other relevant systems; Can draw connection between day to day activities and their impact to Planning KPTs (Key performance targets).
Communicates clearly, with credibility and confidence. Assertive, without being aggressive.
Effectively sets priorities to meet expectations of cross functional stakeholders.
Ability to build cross-functional partnerships and engage in and lead cross-functional teams and initiatives.
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