Marketing Assistant

Job ID: 2018-3966

Brand: John Frieda

Location: US - OH - Cincinnati


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Overview

As a Marketing Assistant you will be responsible for supporting one of our numerous brands between Biore, Curel, or John Frieda through Business management or Shopper Marketing. With multiple Marketing Assistant openings, you will be responsible for business analysis and reporting, content/product development and consumer promotion management.

Responsibilities

  • Assist in New Product Development (NPD) Execution/Launch Strategy
  • Assist in development of Commercial/Promotional Innovation
  • Assist in developing Go to Market business strategy
  • Lead data analysis and delivery: -Total business analysis inclusive of compiling monthly reporting (to be shared with internal and external business partners) as well as solving business question -Assisting in development and analysis of a "Real Time Marketing Mix" to measure how key media/trade tactics drive business growth/ROI. Tactics may include (but not limited to): Social Media, Print, Search, PR/Influencers
  • Assist in the development of Innovation Pipeline plan
  • Assist in P&L Budget Management: -Monthly analysis/tracking -Case builds
  • Assist in development of Marketing Plans & Optimization (Kaizen) Inclusive of analysis of Media Agency Buy Strategy
  • Project/program management

Qualifications

  • Bachelor's Degree in Marketing or similar field required
  • Data analysis experience: Nielsen Nitro experience preferred, but not required
  • Excel experience/expertise; needs to be knowledgeable of building spreadsheets in Excel leveraging formulas (macros and pivot table experience ideal, but not required)
  • Self-Starter; needs to be able to analyze business questions and determine results and recommendations
  • Works well within a team
  • Passionate about understanding the consumer and developing solutions to meet her needs and exceed her expectations


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