Job ID: 2018-3583
Brand: Kao USA
Location: US - OH - Cincinnati
Are you an early adopter? Do you have a passion for innovative new products and understanding where they fit within existing categories? If so, an internship in Kao Market Research may be the perfect fit for you! Kao USA Inc. is a leading manufacturer and marketer of global beauty care brands including Jergens®, Biore®, Curel®, Ban®, John Frieda®, Goldwell®, and KMS California®. We are seeking an exceptional candidate to help us grow our portfolio of brands by connecting research insights to business action.
Business success begins with a deep understanding of category dynamics and the consumers and markets we serve. The role of Kao’s Analytic Insight team is to influence the development of winning Brand Strategies, game-changing and business building innovation, breakthrough consumer communication, and effective/efficient marketplace executions.
As a Marketing Research intern, you will anticipate & respond to changes in Kao’s categories (Hand & Body Lotion, Hair Care, Face Care, and Deodorant), identify key insights, and develop data-driven recommendations to help accelerate growth. Working closely with our marketing & sales teams and supplier partners, you will have the opportunity to develop competency and mastery of Nielsen database construction & maintenance, build experience with data synthesis & analytic techniques, and gain exposure to industry-leading, global syndicated data resources.
Key work will include:
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