Brand Manager, Shopper Marketing

Overview

As a Brand Manager, Shopper Marketing for our Hand and Body Lotion Category Brands (Jergens and Curél), you will lead the development of a shopper-centric future vision and plan for each Strategic Customer, while strengthening brand equity and market share position.

Responsibilities

RETAIL & BRAND STRATEGY: Maximize Brand Performance through Strategic Customers

  • Understand shoppers' journey to connect and influence decision behavior
  • Develop Brand GTM plan in partnership with Strategic Retailers
  • Develop Brand Communication with Shopper Mindset to influence brand selection
  • Optimize Portfolio /Assortment in partnership with Sales team
  • Innovate Promotions to delight shoppers and retailers while maximizing return on investment

CUSTOMER-SPECIFIC MARKETING: Extend Brand Equity and Optimize Marketing Effectiveness through Strategic Customer Plans

  • Set Objectives/KPIs by Customer with Sales; align investment choices to objectives
  • Maximize effectiveness throughout program development and execution; measurement and optimization

SALES / RETAILER VISION: Ensure Customers are Aligned and Inspired by our Brand Vision & Plans

  • Develop, align and communicate category growth story and role of brands in HBL
  • Bring NPD to life in context of brand and retailer portfolios
  • Inspire Sales and Customers with compelling Sales Meeting and Customer Presentation content

BUSINESS MANAGEMENT: Drive Profitable Growth for Brands through Customers

  • Deliver sales and spend to Budgeted targets, in collaboration with Trade and Market Strategy & Delivery
  • Identify Shopper KPIs to ensure HBL Brands are at the heart (and wallet) of our target consumers

Qualifications

  • Bachelor's Degree required
  • Brand Management experience, 4-6 years, preferably in the consumer products industry
  • Strong analytical skills required – Proven ability to translate insights into action
  • Nielsen and/or IRI proficiency preferred
  • Strong work ethic with attention to details and timelines
  • Experience leading cross functional team members