Digital Marketing Manager

Overview

This is an exciting new position at Kao! The role requires someone who has a strong technology background combined with knowledge of digital marketing.

It's definitely a blend of IT and Marketing that will provide Technical Leadership & Capability to facilitate better integration between various internal departments. This role will lead & coordinate common technology platforms for the marketing function at a central level, facilitate sharing across the Community Manager and Shopper Marketing roles and provide Website construct & Search support.

This position will also manage 3rd party services globally, such as Price Spider, Bazaar Voice, NewsCred etc.

If you have an entrepreneurial mindset and are a self starter, we would like to hear from you!

Responsibilities

Translate and integrate technology requirements and business needs.

  • Facilitate better integration between internal resources.
  • Facilitate conversations/ sharing across teams to identify synergies (across Community/digital managers & Shopper Marketing)

Drive common technology platforms, both current and future

  • Development, Training, support, optimization, contracts of platforms
  • Drive strategies, standards, etc. for Search, Social Listening, Ratings & Reviews

Manage website construct / functionality

  • Roll-up insights/analytics
  • Refinements/updates based on analytics (functional/structural level)
  • User functionality (back and front end)
  • Pixel tagging-retailer/social tagging

Search support - linking Search, agency and brand teams, implementing requirements & educating brand teams.

  • Identify & communicate best practices in Search

Qualifications

  • Experience in the digital marketing space required.
  • Technology background required with marketing sensitivites for the end use of the technological tools.
  • Agency or Client side experience a plus.
  • BA/BS required, advanced degree suggested
  • Technical ability to make changes via the Adobe platform to the brand websites and knowledge of "Search"
  • Experience with the Adobe platform a plus
  • Technical ability to make changes via the Adobe & SAP Hybris platforms
  • Should have a strong technical knowledge of search and HTML code
  • Strong ecommerce experience, especially with Amazon is preferred