Trade Marketing Manager


The Trade Marketing Manager is responsible for leading customer specific marketing initiatives. Primary duties include a focus on the strategic development and management of promotions and providing the necessary marketing elements to support our sales team as well as delivering world-class execution of various marketing activities designed to increase sell-in and sell-through.


  • Ensure the strategic integrity of the brands based on Global and U.S. brand strategies, modified as required for the Canadian environment
  • Responsible for the timely execution of approved brand programs and implementing detailed annual business plans
  • Develop long-term strategies including planning, forecasting and price analysis across all brands
  • Create Trade Marketing objectives and strategies as it relates to merchandising, customized in-salon branding and consumer engagement across all brands
  • Evaluation and analysis of the performance of executed programs to ascertain their effectiveness in meeting brand objectives
  • Present findings along with business opportunities, derived from data analysis, to the leadership team where applicable
  • Maintain in-depth knowledge of core categories and competitive activities to ensure salon and consumer marketing programs are optimized through regular field visits
  • Perform in depth analysis as appropriate
  • Participate in Monthly planning and execution meetings with cross functional teams in an effort to achieve yearly brand Budget objectives
  • Develop marketing strategies & opportunities to support our team of Key Relations Consultant's to enhance the brand equity and strengthen our client relationship in our key account


  • Bachelor's Degree in Marketing
  • 4-5 years Brand Management and/or Trade Marketing experience, preferably in the salon or beauty industry
  • Advanced knowledge of Microsoft Office, specifically Excel & PowerPoint
  • Superior strategic acumen: Ability to recognize and act upon Brand and Customer strategies and to evaluate performance based on strategic goals
  • Thorough knowledge of Marketing and Sales principles as well as a basic understanding of the role that each functional area (Logistics/Customer Service/Finance/Education) plays in achieving objectives
  • Analytical abilities essential to identify business opportunities and understand the causes of any variance from plan. Collects firsthand customer information and uses it for innovative improvements in products & services